How to invite consumers to discover the nuances of your drinks brand’s rich heritage

What does it take for a legacy drinks brand to be a monster success despite the chaos of the times?

⭐ Build a compelling brand universe packed with rich storytelling and use cinematic visuals to invite viewers to explore the brand’s story.

📽️ Visuals with a cinematic and nostalgic feel take us back to a time when films (think Jaws or the original Star Wars films) and consumer brands were at the pinnacle of cultural conversation.

🍋 We love what TAVERN did with Fishers Island Lemonade - creating ‘Worth the Squeeze’ a versatile platform that reimagined the brand’s visual identify!

🥤 Also love Suja Life and Slice and how they reimagined their classic soda flavors but left all the bad stuff in the past, which appeals to younger audiences who what a ‘better for you’ product and love the carefree nostalgia of the legacy flavors.

In Jaws we see how a seaside town starts to question its over reliance on summer tourism. What is your brand over-reliant on? Perhaps it’s high time to change how you tell your story.